In 2012, I came back home from college, and was desperately searching for things to do in a society that does not really have networking opportunities. The months leading up to my return home, I would stalk Facebook, looking for events, or new companies to follow, anything interesting that I could do, other than party. Luckily my planning paid off and I was able to find myself in the right circles at the right time and that led to my attending TEDxPortofSpain 12.12.12. It was great. I was hooked. And at the end when Keita Demming got on stage and said if you'd like to volunteer just let us know. Well I definitely did. Little did I know that 2 years later, I'd be designing the entire theme and look and feel for the conference. After the team chose the theme Doing. Undoing. Redoing. it was up to me to visually represent that. Giselle Carr came up with this great concept of looking at bird swarms and how they are constantly changing, doing, undoing and redoing and thus this creative direction was born.
I'm the volunteer Graphic Designer on the TEDxPortofSpain team. Originally, (then) Abovegroup Ogilvy designed the theme for each year's conference. However, in 2014, I designed the visual for our theme "Doing. Undoing. Redoing" after a wonderful brainstorm session with Giselle Carr. You can read our full rationale here http://tedxportofspain.com/doing-undoing-redoing-explained/ In addition to the theme design, I do small designs to be used on social media to help promote TEDxPortofSpain more.