Since college, when I designed a fictitious annual report for Carnival Cruise Lines, I've wanted to design annual reports for clients. I thought my moment to shine finally came through Lonsdale's SAGE Department that design annual reports for various clients annually. I was asked to design a look and feel including cover options and a couple spreads to present to the client. Below was my design (that I was really happy with, especially given the short timeframe I was given to work with). I won the battle but lost the war. Lonsdale liked the design but the client chose someone else. Nonetheless, here it is.