The koru is Māori for "loop or coil" and is based on the appearance of a new unfurling silver fern frond. It symbolises new life, growth, strength and peace. But that has very little to go with the design of this logo. While at first I did try to go in that direction, this logo was inspired by what Koru Green actually does: commercialise creative content. I was inspired by profit charts and the musicians who are currently Koru Green’s clients.
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/9cbee810-9c52-45e6-b2bc-9765e9b0ea9a_rw_1920.png?h=ab11655d60ec69fd6539ead51beae428)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/012eaae6-075e-4e6d-9ff8-467dc612844a_rw_1920.jpg?h=89090f417d4335fae2a33935f70c1db0)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/c8f4b1ea-2f04-435e-a5d1-b2f75aed7611_rw_1920.jpg?h=02a33114019d10df30ce3a8645247171)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/1e55cf78-5de9-4c49-983a-f3cb629dbed3_rw_1920.png?h=201361d4a8d95fc998298520320f8dc6)