This job was a logo redesign. I met the client while working with NEW FIRE Festival and every year when I placed their logo in the festival guide I thought they should get a new logo. My workload at the time didn't allow me to offer my services. However, last year the client approached me to redesign the logo and I was so ecstatic! I am fan of their business and their knowledge about sustainable practices beginning with composting and waste management.
A homestead is a house and surrounding land owned by a family — often, it includes a farmhouse. JTB stands for James Theodore Bernard, the great grandfather of the client, who owned cocoa estates in North East Trinidad and was amongst a small and growing group of black entrepreneurs in the early 20th century. The client also has a background in permaculture. All these things inspired the circular seal like design I created for this logo. A circle to symbolize cycle, and nature taking its course and the 3 elements: sun, land, home that make up the homestead.
A homestead is a house and surrounding land owned by a family — often, it includes a farmhouse. JTB stands for James Theodore Bernard, the great grandfather of the client, who owned cocoa estates in North East Trinidad and was amongst a small and growing group of black entrepreneurs in the early 20th century. The client also has a background in permaculture. All these things inspired the circular seal like design I created for this logo. A circle to symbolize cycle, and nature taking its course and the 3 elements: sun, land, home that make up the homestead.
I really enjoyed working on this redesign.
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/2707b3c4-99f5-43d8-a20b-8c5fe3faf4d2_rw_1920.jpg?h=22829e85c4e7f33b6c65d78b648321f5)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/0f7ea872-2f5b-4679-b716-3c2e611727c3_rw_1920.jpg?h=a40cb9a5769c8b4004ac8671187a9574)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/4687dbfc-0c73-4216-9da8-3edab4bba274_rw_1920.jpg?h=10be64106d2cebfa0b19e6db3fda3c1c)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/ad673a00-c579-47c3-8275-802c1f5f7981_rw_1920.jpg?h=67288428fc2439309296056b332e2ba3)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/83152d2e-1c23-4bc5-af7c-e14336ed2905_rw_1920.jpg?h=6ca89b2dccf4e8ac27040ecdf4b0c5c2)
![The previous logo](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/303df1b2-c438-4e52-96d5-c3188da204a8_rw_1200.jpg?h=22fd3f57a42095ac07a9f286cd43dade)
The previous logo
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/c826642b-9737-40e9-ae33-0919c1fc4988_rw_1920.jpg?h=50d132ffe8ba19d0e7c90b6f86d3db4a)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/685df0f0-3c38-430a-b517-e686c705e05a_rw_1920.jpg?h=04553271420cd14b1cebf4ebefff86fc)
![](https://cdn.myportfolio.com/eb3bfb6067c7bb13ab54cbed8ed9a1b1/efef7b3f-94b2-441f-ab22-a784e2965bfd_rw_1920.jpg?h=10a987d8b261f8c5eadde0d6f9f5fffe)