I really enjoy simplifying things to the most basic of shapes. And this creative company whose name is inspired by the brain, allowed me to do just that. I also got to play with fun colour combinations. Insula Creative will create customer experience innovation related to events, workshops and products and I felt a palette with a lot of options to cater to each of the types of events was needed. I chose bright colours because this is a Caribbean brand after all and we can represent that without the cliché palm trees through the use of colour. The colours were also inspired by the bright colours usually shown in images of brain activity scans.