I Dare Futures is a boutique marketing agency with a difference that will make a difference. They design and create with empathy in order to make tangible investments to more sustainable futures in Caribbean communities. Their words! This project was a challenge to represent all of the future dreams of this agency into an icon that was equally playful and innovative. The client wanted this brand to be pioneering but not rigid and really represent the cerebral element of linking creative to business to future problem solving.
Whenever I create a new logo for a client, even if there is no additional roll out required, I create a "cheat sheet" to guide the client on how to use the logo along with colour and typography suggestions. Here's a peep at I Dare Futures cheat sheet below.