Having worked with the trinidad+tobago film festival for going on 5 years now, I've had the great opportunity to meet lots of interesting and amazingly talented people. Rhonda Chan Soo is one of those people. ttff award winning filmmaker, among many other great things I know not about, Rhonda wanted to make things official and started her company: Edge Effects Films. While not a self tilted company, we did start of this project treating the design as a personal brand. Key words like environment, documentary, communities, intersections and clean popped up and after three options, numerous edits and emails and missed calls, this was the logo that made Rhonda happy.