The Client: A midwife who’s worked with many designers before in search of a new logo but always unsatisfied.
The Ask: A logo that is appealing to all women, not just pregnant women.
The Project: After working with Zarna Hart on NEW FIRE Festival 2019, I was inspired to test out if designers could collaborate on private jobs, like branding. Zarna was eager to try and so we worked on this project together, even though we were on different sides of the world most of the time. Inspired by the moon cycles and its correlation to women's cycles, this logo was created together with some brand roll out based on the client's request. The result? A happy client and proof that collaborations can work!